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In spite of setback at various stages of agriculture supply chain, all the participants in the chain mainly the famers need to continue with their livelihood activities. This is not only important for farmers’ point of view but also for consumers, to meet the later food requirements. Practically, food sector will never face recession as consumers cannot forgo food. These features reveal that there is a huge scope for growth in the sector, but change in perception from merely farming to agribusiness is a must mainly in the mind of the farming community. Concept of crop production should change from production driven to consumer driven market. Higher priority for commercial crop cultivation, value addition to produce and application of business principles in selected commercial agriculture operations is the indicator of transition towards agribusiness. This would result in better agri marketing system under which farming community and also agribusiness companies would get benefited.
Tag : Agriculture,farming,agribusiness,supply chain,business principles,andagri marketing system

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