Our Vision

To be a one-stop solution provider for farmers and whole gamut of agribusiness enterprises.

  • Our Mission

    To enhance the business competitiveness of participants in agri and allied sectors mainly farmers and agri-entrepreneurs through our enabling products and services.

  • Our objectives

    Provide research based consultancy services and contemporary solutions to the clients in agribusiness sector

    Facilitate project implementation and management for seamless agribusiness operations

    Undertake trading operations of selected agri outputs and inputs incl. implements & machineries.

  • Our differentiators

    Robust understanding of farming conditions in Karnataka and knowledge repository

    Strong network with agribusiness participants, industry and the Govt. institutions

    Innovative and wholesome services in all key areas agri projects, output and inputs

    Online services, scalable and impactful services

    Also engaged in physical trading operations

Meet our team

A right blend of multi disciplinary subject experts including in-house staff and empanelled experts would take up agribusiness projects

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    Dr. Prassanna D

    Dr. Prassanna D is founder and CEO of Way2ABI and brings over 14 years of experience in agribusiness research and consulting. He has worked extensively in the areas of commodity marketing – procurement and SOPs for agribusiness activities, investment opportunity identification, agribusiness project report preparation and execution. He is Ph D in Food and Agribusiness Management with an in-depth understanding of Economics and Farm Management. He has worked with prestigious companies like Mahindra Consulting Engineers Ltd. (MACE), Mangalore Chemicals & Fertilisers Ltd., Coffee Day Enterprises Ltd. and Foretell Business Solutions Pvt. Ltd. He has also successfully spearheaded the “Bounteous Karnataka” (Agri GIM - agribusiness investment promotion initiative by Government of Karnataka, representing the Knowledge Partners and Transaction Advisors – MACE and PwC. Dr. Prassanna D, through this venture, is committed towards enhancing competitiveness of agribusiness participants in the state of Karnataka

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    Dr. G.K. Vasanth Kumar

    He has around four decades of experience in agriculture and allied sectors mainly in the area of horticulture crop production, processing and marketing. He is Retired Special Secretary, Department of Agriculture – Govt. of Karnataka and Director – Horticulture. Dr. Vasanth Kumar has contributed substantially to areas related to agribusiness investment promotion and institutional reforms. He was instrumental in implementation of several key programmes and initiatives suggested in the Integrated Agribusiness Development Policy – 2011. Dr. Vasanth Kumar, with his diverse and robust experience, contributes to our pre-project services, project marketingnagement consultancy and agribusiness operations.

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    Dr. M Devaraj

    He is Professor and Agribusiness Specialist and also served Institute of Development Studies, Mysore as Director. He has about 35 years of experience and known for academic excellence and published number of articles, research papers and contributed significantly to the field of agribusiness. Dr. Devaraj conducted various national and international conferences. Also travelled across globe including US, UK, Japan etc. He is a Ph D in agricultural marketing from University of Mysore. Dr. Devaraj mentors Way2ABI operations and contributes to pre-project services, project management consultancy services and Way2ABI Apps – Market Intelligence.

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    Sri K.T. Gangadhar

    He is a veteran farmer leader in the state and hails from a farming family in Shimoga. He represents Karnataka Rajya Raitha Sangha & Hasiru Sene. He stands for welfare of farming community in the state and striving to improve their economic condition. Sri Gangadhar has travelled widely and understands very well the problems faced by the agribusiness community including farmers. He constantly guides farmer facing team and extends support for designing supply chain operations to create a win-win situation for the farmers and other participants.

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    S.R. Somasundar

    He is a specialist in the area of regulatory compliances and project financials. He has served various audit firms and corporates. He mainly contributes in the areas of accounting, project financials, ratio analysis, determination of appropriate financing mix, measuring business performance and internal auditing. Mr. Somasundar is pursing Chartered Accountant. Mr. Somasundar is involved in pre-project services and project management consultancy services.

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    Dr. K.V.Mahabalagiri Bhat

    He has been associated with the Karnataka State Agricultural Marketing Board for over 36 years in various capacities. He has diverse experience in field of agricultural marketing, training, research, extension and administration and retired as Chief General Manager. He is Ph D in Food and Agribusiness Management from Mysore University. He possesses exposure training in Good Agricultural and Manufacturing Practices from USA under NIAM-USAID programme in “Strengthening Agricultural Marketing System in India”. Dr. Bhat extends support to pre-project services, Way2ABI Apps – Market Intelligence, Way2ABI Apps – Trading Platform and agribusiness operations.

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    Dr. M. Prabhakar

    He is renowned expert in horticulture with specialization in crop husbandry, structure erection and technology for crops grown under protected cultivation. He is Retired Principal Scientist and Head, Division of Vegetable Crops, Indian Institute of Horticulture Research – Bengaluru. His experience spans over 35 years mainly in area of horticulture crop sciences. Dr. M. Prabhakar mainly contributes to pre-project services and project management consultancy services in the area of vegetables cultivation, greenhouse operations, project implementation and farm management practices.

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    Dr. Prabhakara Setty

    He is a Senior Scientist in Agronomy with specialization in water management, farming system and weed control. He has served University of Agricultural Sciences (UAS), Bengaluru for 37 years and retired as Director of Research. Subsequently, he worked as State Consultant in Department of Agriculture and Department of Horticulture for Karnataka. He has good field knowledge in providing solutions to farm management problems, crop planning and management. Dr. Prabhakara Setty extends support mainly in the area such as pre-project services and project management consultancy services.

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    Mr. Arun Kumar T D

    He has 11 years of professional work experience in agribusiness sector. He served Companies such as PepsiCo, Future Group and ITC. His area of specialisation include contract farming, potato procurement and storage, potato seed production & seed sales, purchase of fruits and vegetables, cold store management, extension activities, plant protection, drip irrigation management, quality aspects of potato and coordination with government departments across India. He is an MBA (Marketing) and has also done M.Sc. (Agriculture). Mr. Arun Kumar extends support to pre-project services, project management consultancy and Way2ABI Apps – Trading Platform and agribusiness operations.

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    Mr. Kumar Tiwari

    A multi-disciplinary consultant, B. Tech, PGDIT (IIFT), with over three decades of experience in project management, international trade, consultancy, marketing and logistics. His domain expertise includes export operations facilitation, agriculture, waste management etc. He has robust international business network and has travelled widely in over 30 countries. Mr. Kumar Tiwari contributes to our pre-project services, project management consultancy and Way2ABI Apps – Trading Platform.

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    Sri. S.M. Shanthaveeraiah

    His area of specialisation is apiculture and has around four decades of experience working extensively for development of apiculture sector in the state. He facilitates client learning around apiculture and helps in transforming the projects on agri and allied sectors into a viable proposition by adding apiculture as additional revenue stream. Sri. S.M. Shanthaveeraiah collaborates with Way2ABI team extending necessary support for successful implementation of pre-project services and project management consultancy services in apiculture.

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    Dr. Rajakumar Pujari

    A fisheries expert with doctoral degree in fisheries in the area of coastal oceanography and ecology. Also possesses post doctoral degree in aquaculture management. He has professional experience in teaching, research, extension for close to 19 years. He was Fisheries Specialist at State unit of Jala Samvardhane Yojana Sangha, Department of Minor Irrigation, Government of Karnataka. He spearheaded various projects as fisheries domain expert including the assignment with KABDC. Dr. Pujari is involved in pre-project services, project management consultancy services and also in agribusiness operations


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